According to Motor Trend, a new report stated that after talks between Aston Martin and Porsche over the use of the GT3 name, Aston Martin decided to switch the name of the Vantage GT3, which debuted at the Geneva show this year, to Vantage GT12 after its V12 engine. There aren't many comments on the post but all three commenters are against Porsche fighting over the name, likening it to a spoiled child and saying there wouldn't be any confusion between the two. It isn't about confusion or Porsche being a child. It's about marketing and brand recognition. How many people refer to Porsche 911 GT3's simply as GT3's? If you say GT3 outside of an FIA sanctioned race, everyone knows you are taking about a Porsche 911. That's very successful building of brand recognition and takes time and hard work to do. The name GT3 has weight and cache in the realm of production cars that Porsche built. If this Aston is called the Vantage GT3, that distinct recognition w
No, it's not because it's called Mach 1 or the heritage that comes with the name, although that's pretty cool for Mustang fans. There are few cars out there that have the widespread track use of Mustangs. A combination of affordability, a decent RWD platform with endless aftermarket support and the potential to be competitive when properly set up makes them a staple in most track paddocks in North America. But being popular for track use comes with some headaches for manufacturers. It means that the car will be pushed hard by its customers and that will inevitably lead to discovering weak links . The vast majority of factory main-stream performance cars have limitations on track when pushed to hot lapping pace. That's not to say they are all equal - some are, without a doubt, far more durable and dependable than others - but nearly all require modifications. Mustangs are no exception. And their popularity also means those weak links are discovered fast, and marketing d