According to Motor Trend, a new report stated that after talks between Aston Martin and Porsche over the use of the GT3 name, Aston Martin decided to switch the name of the Vantage GT3, which debuted at the Geneva show this year, to Vantage GT12 after its V12 engine. There aren't many comments on the post but all three commenters are against Porsche fighting over the name, likening it to a spoiled child and saying there wouldn't be any confusion between the two. It isn't about confusion or Porsche being a child. It's about marketing and brand recognition. How many people refer to Porsche 911 GT3's simply as GT3's? If you say GT3 outside of an FIA sanctioned race, everyone knows you are taking about a Porsche 911. That's very successful building of brand recognition and takes time and hard work to do. The name GT3 has weight and cache in the realm of production cars that Porsche built. If this Aston is called the Vantage GT3, that distinct recognition w
Mitsubishi Evo X GSR at Atlantic Motorsport Park - Kevin Doubleday © If you live in Canada or the US, you'll find that plenty of people hold sacred the terms '4x4' and '4WD' to describe a 'true 4x4', where you have a butch transfer case with a low speed, perhaps a body on frame chassis, and ideally a solid axle or two. I'm not sure how that translates to the rest of the world. My extensive research into the motoring industry in Europe (which exclusively consists of watching Top Gear and The Grand Tour...) concluded that most people across the pond simply refer to any vehicle that is capable of sending any power to all four wheels as a 4WD vehicle, further muddying the waters. Where I grew up, 4x4 was more or less synonymous with 'Jeep' so that's not much help either. However, despite all various systems attempting to do the same sort of thing - distribute power between all four wheels instead of two - not all systems are created equal,