Skip to main content
HOME   |   ABOUT   |   NEWS   |   TECH ARTICLES   |   AT THE TRACK   |   REVIEWS   |   VIDEOS   |   CONTACT ME

2013 Lincoln MKZ Full Line First Test - A Closer Look




It's no secret that Lincoln has been struggling lately to establish itself as a serious luxury brand, often being criticized of not differentiating itself enough from its parent, mainstream company, Ford. Motor Trend's most recent test of the MKZ line-up is in line with all recent Lincoln reviews. I think part of the problem is with the reviews, though, not Lincoln and its offerings. Let's look at this latest review.

You don't need to read a whole lot to notice the problem (2013 Lincoln MKZ Full Line First Test - Motor Trend). In fact, you only need to read past the first couple of lines. They said that the Lincoln MKZ has changed things but is it good enough to be more than "Ford-Plus? That's still a tough case to make, when given all the data." Notice the problem? The problem is the data. Or rather, using data.
Over the years, performance figures have become a huge factor in judging a luxury car. So huge, in fact, that the vast majority of the article is only about performance numbers.




The article consists of 13 paragraphs (plus introduction and conclusion paragraphs) - 9 of which are about performance numbers. Over two thirds of a luxury car review talks about nothing but acceleration and grip measurements. How does it drive? How quiet is it? What does it deal with road imperfections? These and other important aspects of a luxury car are overlooked in the name of performance. All we're told, literally, is that "all models drive nicely and are pretty quiet inside, except for the hybrid model, which has more engine noise than the other two when it's running." So here we have an (arguably) very stylish, comfortable, and quiet luxury sedan that drives well and has great features but its performance figures lag behind the competition which automatically pushes it down the hierarchy of luxury cars.




That's not to say that the automotive media is the only side to blame. I do think that performance figures are being given a greater weight than they should be when it comes to luxury cars but since more people are starting to care about performance numbers, Lincoln should meet that demand. I don't think that the Lincoln MKZ is only a good car, as Motor Trend described it, I think it's a great car. The problem is that where it compromises the most is the performance front which seems to be the last place car buyers want to compromise nowadays. If we overlook the fact that it's RWD and take a high level look at the Cadillac ATS for example, it compromises the most in packaging, in my opinion. It's a little less space efficient than the competition but in exchange you get excellent styling, handling and chassis balance. People don't seem to mind that all that much, though, so the ATS is considered by many to be a success. Will the MKZ be a success? Only time will tell but sales seem to be slowly gaining momentum. Based on the MKZ's feedback, though, Lincoln still has some work to do. What do you think Lincoln needs to be considered best in class? Sound off in the comments below!


Comments

Post a Comment







Does An Aftermarket Grille Really Increase Airflow?
I put a Saleen S281 grille to the test to answer that question.

Stock Suspension S197 Mustang With Square 305/30/19's
What you need to fit a proper size square tire setup.

How Limited Slip Diffs Make You Faster on Track
What you need to know about how they put power down and pros and cons.

Can Telemetry Explain Schumacher's Talent?
A comparison between Schumacher's and then team mate Herbert's data.






Cayman GT4 Track Review
The first Cayman with proper (911-challenging) power.

Is an EcoBoost Mustang any good on Track?
Two days at the track in a Mustang short 4 cylinders.

2016 BMW M4 DCT Track Review
It's quick (properly quick). But is it fun?

Can a stock Golf Diesel handle a Track Day?
Not your every day track beater.




🔥 Most Visited This Week

Michelin Pilot Sport Cup 2's vs Bridgestone Potenza RE-71R's

I never thought I'd ever run Michelin Pilot Sport Cup 2's on my 2012 Boss 302. The cost is astronomical and they are supposed to last the least of anything comparable. So how did I end up with (nearly) fresh Sport Cup 2's? A complete fluke. I came across a lightly used set with only a few hundred miles and no track time; 305/30/19 takeoffs from a GT Performance Pack Level 2 (GT PPL2). I knew my 71R's were getting very worn before the season started and likely wouldn't last the whole season, even this short one. The price was far better than a new set of RE-71R's, a little more than half, and local Time Attack rules (Canadian Automobile Sport Clubs) recently made 180 and 200 TW tires equivalent, meaning no PAX or PIP point penalty for going with 180 TW tire like the Pilot Sport Cup 2's. I have been very curious about how PSC2's compare to RE 71R's but I stayed away due to their being painfully expensive and, up to last year, their 180 TW rating would

GTR vs Evo X vs STI: which has the best AWD system?

A few weeks ago, I made a post explaining  mainstream AWD system types and how they compare , pros and cons, etc. including some simple diagrams to show where the power goes and how much. As promised, this post will focus on specific cars and what AWD systems they use, especially ones that that have more or less been defined by their AWD systems, and the best place to start may be with a bombshell; the Nissan GT-R. Nissan GT-R (R35) The GT-R has built a reputation around having monster traction and very approachable performance, thanks to its AWD system - Advanced Total Traction Engineering System for All-Terrain (ATTESA) - and what it can do for you. But the GT-R doesn't actually use the most mechanically sophisticated type of AWD systems discussed in the previous article, namely a "true" AWD with a centre differential. Instead, it uses a clutch pack to transfer power. RWD-based clutch-type AWD schematic - Rams Eye The Track Guy © The R32, R33, and R34 Sky

How would a Mustang 3.5L EcoBoost compare to the 5.0L V8?

Ever wonder how a 3.5 litre EcoBoost might fair against the 5.0 litre V8 in the Mustang? Of course you have. Ever since Ford dropped it in the F150 (and perhaps well before), everyone has been wondering how it would perform. There are basically two camps; those who think it would be awesome because of tuneability and power potential and those who think it means the death of the V8 in the Mustang. If you are in the latter group, we seem to be good so far with continuous upgrades to the 5.0 litre Coyote and the brand new Shelby GT500 which still uses a supercharged V8 as it has been for over a decade and multiple iterations. But what if... Well, it seems we are closer than ever to finding out the answer to that question. American Trucks recently got together two crew cab, short box, 4x4 F150's but one has the 5.0 litre V8 and the other has the 3.5 litre EcoBoost V6. There has been a few comparisons between 5.0 litre and 3.5 litre EB F150's, but this seems to be the most di

Bridgestone Potenza RE-71R Track Review

2012 Boss 302 on square 305/30/19 RE-71R's at AMP - Graham MacNeil © For better or for worse, I have heard and read so much about RE-71R's. Everyone swears by the grip but complains about the wear. Generally speaking, the pros are: 1. They grip as well or better than most R comps. 2. They don't wear as quickly as R comps if driven occasionally on the street. 3. They work better in the rain than R comps. The cons were limited to overheating quickly when used on track (being an autocross tire) and wearing too fast on heavy cars like mine. In the popular 200 TW category, they are faster than the popular Hankook RS-4's and BFGoodrich Rival S's according to published Tire Rack Tests. According to plenty of reviews, they are also faster than well established R comps like R888R's (which don't seem to work too well on heavy cars anyway) and the venerable NT01's. But I was still hesitant for a while until I talked to a tire tech support gentleman