Defy Convention.. that's how Mazda sums this ad. The ad starts out with a group of cars, all of which are convertibles faster than an MX-5 (Miata), lined up to set up for a drag race. The Mazda, an uninvited guest according to the ad, shows up as they're getting ready to launch and just before they take off, it starts "raining" (later in the ad you learn that a water truck starts dumping water on the track). As soon as it starts raining, they all "race" to put their top up before they take off and the Mazda gets the top up the quickest, takes off and finishes the 1/4 mile first. I have no problem with a good play on words for ads. I love creative advertising. In this case, "the world's fastest convertible" is the one that takes the least amount of time to put the top up. The problem I have with the ad is the selling message. The Miata has never been about features. It has never been luxury, speed or power. It is isn't even abou
Before getting into this, I have to confess something... I had never driven an Audi TT before. Not until this one, anyway. But that hasn't stopped me from forming an opinion about it from the comforts of my own couch while reading and watching reviews online. After all, if you've never done that, do you even know what the point of the internet is? Now, we all interpret reviews differently. Call it confirmation bias if you will, but if you like a car, you'll read a review and look at the positives as what makes the car great and the negatives are but a few quibbles you have to live with. If you don't like a car, the positives are a few things the manufacturer got right while screwing up everything else. It's a bit harsh to put the TT in the latter category, but that's where it ended up for me... I never took the TT seriously. The problem with the TT for me isn't that it's a Golf underneath, per se. There is nothing wrong with a performance car sharing a