Defy Convention.. that's how Mazda sums this ad. The ad starts out with a group of cars, all of which are convertibles faster than an MX-5 (Miata), lined up to set up for a drag race. The Mazda, an uninvited guest according to the ad, shows up as they're getting ready to launch and just before they take off, it starts "raining" (later in the ad you learn that a water truck starts dumping water on the track). As soon as it starts raining, they all "race" to put their top up before they take off and the Mazda gets the top up the quickest, takes off and finishes the 1/4 mile first. I have no problem with a good play on words for ads. I love creative advertising. In this case, "the world's fastest convertible" is the one that takes the least amount of time to put the top up. The problem I have with the ad is the selling message. The Miata has never been about features. It has never been luxury, speed or power. It is isn't even abou
A few weeks ago, I made a post explaining mainstream AWD system types and how they compare , pros and cons, etc. including some simple diagrams to show where the power goes and how much. As promised, this post will focus on specific cars and what AWD systems they use, especially ones that that have more or less been defined by their AWD systems, and the best place to start may be with a bombshell; the Nissan GT-R. Nissan GT-R (R35) The GT-R has built a reputation around having monster traction and very approachable performance, thanks to its AWD system - Advanced Total Traction Engineering System for All-Terrain (ATTESA) - and what it can do for you. But the GT-R doesn't actually use the most mechanically sophisticated type of AWD systems discussed in the previous article, namely a "true" AWD with a centre differential. Instead, it uses a clutch pack to transfer power. RWD-based clutch-type AWD schematic - Rams Eye The Track Guy © The R32, R33, and R34 Sky