Defy Convention.. that's how Mazda sums this ad. The ad starts out with a group of cars, all of which are convertibles faster than an MX-5 (Miata), lined up to set up for a drag race. The Mazda, an uninvited guest according to the ad, shows up as they're getting ready to launch and just before they take off, it starts "raining" (later in the ad you learn that a water truck starts dumping water on the track). As soon as it starts raining, they all "race" to put their top up before they take off and the Mazda gets the top up the quickest, takes off and finishes the 1/4 mile first. I have no problem with a good play on words for ads. I love creative advertising. In this case, "the world's fastest convertible" is the one that takes the least amount of time to put the top up. The problem I have with the ad is the selling message. The Miata has never been about features. It has never been luxury, speed or power. It is isn't even abou
Last year, I picked up a 2009 Lancer Ralliart to do a long term test with it as a dual duty track/daily. One of the first things I knew I was going to do was put a decent set of tires on it. The car came without OEM wheels which was actually good because I didn't have to hesitate about getting a good set of aftermarket wheels to support going wider. Thankfully, my friends at YST Auto Halifax set me up with a great set of Superspeed RF03RR wheels. The Wheels I had never even heard of Superspeed but I trusted the good folk at YST Auto who mentioned some customer cars running on track with them. These wheels are rotary forged which is basically a prerequisite to be taken seriously in this market populated by companies like TSW and Fast Wheels. The wheels looked like a high quality, well finished wheel and each had a "QC" check sticker on. Just for appearances? Maybe, but I found no defects. The wheels seemed easy to balance (didn't need many weights) and at 18.1 lb. f