It's no secret that Lincoln has been struggling lately to establish itself as a serious luxury brand, often being criticized of not differentiating itself enough from its parent, mainstream company, Ford. Motor Trend's most recent test of the MKZ line-up is in line with all recent Lincoln reviews. I think part of the problem is with the reviews, though, not Lincoln and its offerings. Let's look at this latest review. You don't need to read a whole lot to notice the problem ( 2013 Lincoln MKZ Full Line First Test - Motor Trend ). In fact, you only need to read past the first couple of lines. They said that the Lincoln MKZ has changed things but is it good enough to be more than "Ford-Plus? That's still a tough case to make, when given all the data." Notice the problem? The problem is the data. Or rather, using data. Over the years, performance figures have become a huge factor in judging a luxury car. So huge, in fact, that the vast majority of the
Before getting into this, I have to confess something... I had never driven an Audi TT before. Not until this one, anyway. But that hasn't stopped me from forming an opinion about it from the comforts of my own couch while reading and watching reviews online. After all, if you've never done that, do you even know what the point of the internet is? Now, we all interpret reviews differently. Call it confirmation bias if you will, but if you like a car, you'll read a review and look at the positives as what makes the car great and the negatives are but a few quibbles you have to live with. If you don't like a car, the positives are a few things the manufacturer got right while screwing up everything else. It's a bit harsh to put the TT in the latter category, but that's where it ended up for me... I never took the TT seriously. The problem with the TT for me isn't that it's a Golf underneath, per se. There is nothing wrong with a performance car sharing a