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2016 BMW 328i xDrive Automatic at M3 price?

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Car and Driver recently tested a 2016 BMW 328i xDrive. It has good performance numbers (posted here earlier in the ATS4 2.0T post). It seems like a good little car.. until you get to the price. I'm more dumbfounded by the proximity of price to the +BMW M3 than I am by the price alone. $59k?? One doesn't have to go far to find a much better deal. An +Audi S4 starts almost $10k under it. I just can't wrap my head around choosing this over an S4. This isn't expensive compared to a mainstream car with comparable performance/options. Both this and the S4 are German, both are AWD, and both are well established luxury brands. I personally put a lot of weight on a RWD-based chassis but this automatic 328i xDrive isn’t exactly a purist’s choice and at 3,700 lbs, it isn’t a featherweight. I would imagine discounts on it would be huge to lure someone away from an S4. That, or you have to be an absolute die-hard BMW fan to buy one.  


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